The second edition of MakeUp in NY on September 12-13, at Studio 450, 450 West 31st Street, New York, NY, will host 35 exhibitors—40% more than last year—and has added a line-up of roundtables and sessions to the program. Additional highlights of the show include continuous makeup demonstrations by well-known make-up artists throughout the two days. From formulation to packaging, through full-service and accessories, a complete range of products covering the make-up industry, will be showcased.